An unknown dealer or merchant bought up surplus or bankrupt stock, and stuck a truncated label over the real make. In this case, it was Coliseum record No. 887, which had been issued in early 1916. Of course, the disc might only have been over-stuck quite a bit after 1916. Sorry for the quality of the image; it’s the only ‘Sunshine’ we have ever seen!

British disc records of the 'Acoustic' Era.